As said above, the rings fit into the groove on the side of the piston and can be squeezed in so that they under a bit of tension. This 'spring' allows them push against the cylinder walls and ensure the combustion chamber is sealed in order for an efficient combustion cycle.
When i rebuild a top end, i put a bit of 2-stroke oil on the rings and at the base of the cylinder to help the piston glide into place. Don't use a lot of oil, just enough to lightly coat the surfaces.
Once you have some oil on them, compress the rings with your fingers as much as you can, and with a little bit of persistence and gentile persuasion the rings and piston should slide into the cylinder head.
Hope this helps you out
-James