What about encouraging a second or third rider from a family by given a discount as it can be a hip pocket hemorage especially if it is every week. Maybe even monthly passes or 4 monthly passes were an incentive discount is involved to be sure of a base of regular riders, just like Gym membership. NOBODY LIKES LOOSING OUT ON ANY PAID FOR SESSION!
Mark up the canteen by a percentage keeping the riders cost as they are, there are more foot soldiers than riders.
ADVERTISE LIKE THE DRIFTERS DO (when there is a meet next door put flyers on the parked cars, afterall they are motorsport fans etc....)
Regards Pezzer
